Touchpoint map
Updated on Friday, July 17, 2026
For a single touchpoint, this method helps you understand the user, task, and channel, and optimize the steps, data, content, and processes needed to support the touchpoint.
| Objective | Understand |
|---|---|
| Model | Journeys & flows |
| Difficulty | Anyone can run |
| Participants | Up to 12 |
| Time | 20m |
| Materials | A way to collect ideas and a place to collect them |
Why to use? A touchpoint map helps teams optimize a touchpoint's experience for the user as well as improve its effectiveness for the organization.
When to use? Map touchpoints before you design interfaces. Touchpoint maps breaks user stories into discrete elements that support backlog grooming and sprint planning.
Download Touchpoint map canvas templates and facilitation guide
touchpoint-map.pptx (77.78 kB). Last modified 06/27/20
DownloadFurther resources
The following resources provide more information about using this method.
Collaborative Product Design by Austin Govella
Chapter 15 provides extensive information for using this method.
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Journey map
A method that helps teams map how one or more users move into, through, and out of a product or service ecosystem. Includes templates and facilitation guide.
Updated 20 days ago.
