Users & personas

Templates and resources for really thinking about, making, and checking user models like personas, actors, archetypes, roles, and profiles.

The user is the most critical thing that you Think-Make-Check. When you think about the user wrong, you build products for the wrong user.

Identify users

These methods provide different ways for generating lists of users affected by a product or system.

method

User target (bullseye canvas) v.2.2
A method that helps teams identify a prioritized list of everyone your system touches in 20 minutes. Includes templates and facilitation guide.

Updated 5 days ago.

Methods for understanding users

These methods provide different ways to capture, analyze, and synthesize user data.

method

User attribute grid 2.0
For a group of users, this method captures all useful data points and allows comparison, synthesis, and identification of unique, similar, primary, and secondary user models.

Updated 5 days ago.

method

User profile canvas
For a single user, understand tasks, contexts, pains, gains, and goal or job-to-be-done.

Updated 8 days ago.

Recent updates

User target (bullseye canvas) v.2.2

5 days ago - A method that helps teams identify a prioritized list of everyone your system touches in 20 minutes. Includes templates and facilitation guide.

User attribute grid 2.0

5 days ago - For a group of users, this method captures all useful data points and allows comparison, synthesis, and identification of unique, similar, primary, and secondary user models.

User profile canvas

8 days ago - For a single user, understand tasks, contexts, pains, gains, and goal or job-to-be-done.

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Business landscape canvas (method)
A method that helps teams build a shared vision for where their organization is headed and what external factors are at play.