Users & personas

Templates and resources for really thinking about, making, and checking user models like personas, actors, archetypes, roles, and profiles.

The user is the most critical thing that you Think-Make-Check. When you think about the user wrong, you build products for the wrong user.

Identify users

These methods provide different ways for generating lists of users affected by a product or system.

method

User target (bullseye canvas)
A method that identifies users who interact with the product, those who interact with users who interact with the product, and those who are affected indirectly by the product.

Updated 353 days ago ago.

Methods for understanding users

These methods provide different ways to capture, analyze, and synthesize user data.

method

User attribute grid
For a group of users, this method captures all useful data points and allows comparison, synthesis, and identification of unique, similar, primary, and secondary user models.

Updated 353 days ago ago.

method

User profile canvas
For a single user, understand tasks, contexts, pains, gains, and goal or job-to-be-done.

Updated 353 days ago ago.

Recent updates

User attribute grid

353 days ago - For a group of users, this method captures all useful data points and allows comparison, synthesis, and identification of unique, similar, primary, and secondary user models.

User profile canvas

353 days ago - For a single user, understand tasks, contexts, pains, gains, and goal or job-to-be-done.

User target (bullseye canvas)

353 days ago - A method that identifies users who interact with the product, those who interact with users who interact with the product, and those who are affected indirectly by the product.

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Business landscape canvas (method)
A method that helps teams build a shared vision for where their organization is headed and what external factors are at play.