User profile canvas

Updated on Wednesday, July 26, 2023

For a single user, understand tasks, contexts, pains, gains, and goal or job-to-be-done.

Why to use? The User Profile Canvas helps teams focus on what the user is trying to do and understand the factors that hamper the experience, as well as the factors that make it better.

When to use? Explore tasks, contexts, and influencers like pains and gains at the beginning of a project as the team begins to align on their shared vision of the product.

Download User profile canvas templates and facilitation guide

user-profile-canvas.pptx (90.19 kB). Last modified 06/27/20


Further resources

The following resources provide more information about using this method.

Book cover for Collaborative Product Design by Austin Govella

Collaborative Product Design by Austin Govella

Chapter 11 provides detail on variations and alternatives for using this method.

Explore more from Users & personas


User attribute grid
For a group of users, this method captures all useful data points and allows comparison, synthesis, and identification of unique, similar, primary, and secondary user models.

Updated 309 days ago ago.


User target (bullseye canvas)
A method that identifies users who interact with the product, those who interact with users who interact with the product, and those who are affected indirectly by the product.

Updated 309 days ago ago.

Get PXD.GD methods and notes
when they go live.

The most recent email was:

Business landscape canvas (method)
A method that helps teams build a shared vision for where their organization is headed and what external factors are at play.