A personal guide to product, service, and experience design
Four types of models help explore, test, and iterate design
Strategy & vision
Product and business strategy like goals, vision, and metrics for success.
Users & personas
User analysis, personas, archetypes, roles, and profiles.
Journeys & flows
Task, and process flows, journey maps, service blueprints, and system and site architectures.
Interfaces & prototypes
Sketches, wireframes, prototypes, mockups, and visual design comps.
Tools to help you practice design
Checks & reviews
Presentation templates and framing material to run good reviews.
Workshops
Tips and tools for workshops and collaborative working sessions.
Recent updates
method
4-corners sketching
For an interface, a method to document and understand the interface's target user, their task, the previous and next steps, and the content and functionality needed to support the user.
Updated 105 days ago ago.
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Touchpoint map
For a single touchpoint, this method helps you understand the user, task, and channel, and optimize the steps, data, content, and processes needed to support the touchpoint.
Updated 105 days ago ago.
method
User profile canvas
For a single user, understand tasks, contexts, pains, gains, and goal or job-to-be-done.
Updated 105 days ago ago.
method
User attribute grid
For a group of users, this method captures all useful data points and allows comparison, synthesis, and identification of unique, similar, primary, and secondary user models.
Updated 105 days ago ago.
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User target (bullseye canvas)
A method that identifies users who interact with the product, those who interact with users who interact with the product, and those who are affected indirectly by the product.
Updated 105 days ago ago.
