Strategy & vision - a playbook of methods for articulating objectives and sharing future visions

Goal map

Updated on Wednesday, June 24, 2020

Identify, discuss, and prioritize a list of goals for a project, department, or organization.

Why to use? For a new employee portal, management identified a list of 10 goals. When stakeholders mapped their goals, they discovered the project goals were inaccurate and incorrectly prioritized. Goal mapping helped the team deliver to the updated, more accurate goals to achieve success with the project.

When to use? Map and align on goals at the beginning of a new project to make sure the team stays aligned around what’s most important. Goal mapping can also help in the middle of a project when teams disagree about how to accomplish something. These disagreements may signal deeper misalignment on project goals.

Download Project goal mapping templates and facilitation guide

project-goal-mapping.pptx (71.59 kB). Last modified 06/27/20

Further resources

The following resources provide more information about using this method.

Book cover for Collaborative Product Design by Austin Govella

Collaborative Product Design by Austin Govella

Chapter six provides detail on variations and alternatives for using this method.