Identify, discuss, and prioritize a list of goals for a project, department, or organization.
Why to use? For a new employee portal, management identified a list of 10 goals. When stakeholders mapped their goals, they discovered the project goals were inaccurate and incorrectly prioritized. Goal mapping helped the team deliver to the updated, more accurate goals to achieve success with the project.
When to use? Map and align on goals at the beginning of a new project to make sure the team stays aligned around what’s most important. Goal mapping can also help in the middle of a project when teams disagree about how to accomplish something. These disagreements may signal deeper misalignment on project goals.
How Goal Mapping Works
- Goal map
- Draw or project a goal map on a whiteboard or wall or draw the map on a piece of paper. Use a blank space, or use a 3x3 grid to help participants with grouping.
- Individual goals
- Once identified, participants will move goals to group them into themes. Use movable sticky notes, pieces of paper, or make them easy-to-erase and rewrite.
- Goal themes
- Themes may also be moved. Use movable sticky notes, pieces of paper, or make them easy-to-erase and rewrite.
The following resources provide more information about using this method.
Collaborative Product Design by Austin Govella
Chapter six provides detail on variations and alternatives for using this method.