User target (bullseye canvas)

Updated on Wednesday, July 26, 2023

A method that identifies users who interact with the product, those who interact with users who interact with the product, and those who are affected indirectly by the product.

Why to use? Most user generation focuses on users who directly interact with a product. The bullseye canvas helps teams focus on and identify the people direct users will communicate and collaborate with, as well as extended users who may be affected the product.

When to use? Use at the beginning of a project to align team around the same list of users. May also be used to identify users for journey mapping and flows or interface ideation.

Download User bullseye canvas templates and facilitation guide

user-bullseye-canvas.pptx (62.31 kB). Last modified 06/27/20


Further resources

The following resources provide more information about using this method.

Book cover for Collaborative Product Design by Austin Govella

Collaborative Product Design by Austin Govella

Chapter ten provides detail on variations and alternatives for using this method.

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