User research & personas - frameworks for user research and methods for synthesizing and communicating users needs
Updated on Wednesday, June 24, 2020
For a single user, understand tasks, contexts, pains, gains, and goal or job-to-be-done.
Why to use? The User Profile Canvas helps teams focus on what the user is trying to do and understand the factors that hamper the experience, as well as the factors that make it better.
When to use? Explore tasks, contexts, and influencers like pains and gains at the beginning of a project as the team begins to align on their shared vision of the product.
user-profile-canvas.pptx (90.19 kB). Last modified 06/27/20
The following resources provide more information about using this method.
Chapter 11 provides detail on variations and alternatives for using this method.