Users

Templates and resources for thinking about, making, and checking user models like personas, actors, archetypes, roles, and profiles.

The user is the most critical thing that you Think-Make-Check. When you think about the user wrong, you build products for the wrong user.

Methods for identifying users

These methods provide different ways for generating lists of users affected by a product or system.

User target (bullseye canvas)

Identifies users who interact with the product, those who interact with users who interact with the product, and those who are affected indirectly by the product.

Methods for understanding users

These methods provide different ways to capture, analyze, and synthesize user data.

User profile canvas

For a single user, captures tasks, contexts, pains, gains, and goal or job-to-be-done.

User attribute grid

For a group of users, captures all useful data points and allows comparison, synthesis, and identification of unique, similar, primary, and secondary user models.